Hi, I’m Kaleen! My career in marketing started with a love for all things social, creative, and brand-building. I went on to earn my MBA in Marketing from Quinnipiac University, but some of my biggest lessons came from becoming a business owner myself. After years of building and marketing my own boutique, I learned firsthand what it takes to create a brand people genuinely want to connect with; not just scroll past.

From there, I took that experience agency-side, working behind the scenes with brands across industries to shape their social strategy, create content, manage campaigns, and bring big-picture ideas to life. Somewhere along the way, I realized my favorite part was always the same: getting close to a brand, understanding what makes it special, and finding the creative way to tell that story.

The Social Edit was born from that. A boutique social and creative agency designed to feel less like hiring an outside agency and more like adding a creative partner to your team. We take a hands-on approach to every brand we work with, blending strategy, content, and a really good eye to create a social presence that feels intentional, elevated, and entirely your own.